Meta and Universal Music Group (UMG) today announced an expanded global agreement designed to enhance opportunities for UMG artists and songwriters across Meta’s family of apps and technologies.
This new agreement builds on the strong foundations of the companies’ existing partnership, and will focus on advancing opportunities for UMG artists and songwriters across Meta’s family of apps and technologies, including Reels, Instagram, Facebook, and WhatsApp.“Music is a universal language with the power to bring people together and create meaningful connections,” said Tamara Hrivnak, Vice President of Music Partnerships at Meta.
We are excited to strengthen our partnership with Universal Music Group to help artists and songwriters build deeper relationships with fans, reach new audiences, and explore innovative ways to connect through music.”The agreement will explore new ways for UMG artists to engage with fans and build community across Meta’s platforms.
It will also support the development of innovative music products and features that benefit both artists and fans. Additionally, the partnership will focus on protecting the rights of artists and songwriters, including combating music piracy and counterfeit content.
This partnership is a testament to the enduring power of music and the innovative ways we can connect artists and fans through technology,” said Michael Nash, Chief Digital Officer and Executive Vice President of Business Development at UMG.
We can explore new opportunities to showcase the incredible talent on our roster and create meaningful experiences for music lovers around the world.”The expanded partnership builds on the success of previous collaborations between Meta and UMG, including the launch of music stickers on Instagram and the integration of music into Facebook Stories. This new agreement will further strengthen the relationship between the two companies and create new opportunities for artists and fans alike.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. The company owns and operates Facebook, Instagram, WhatsApp, and Messenger.About Universal Music Group is the world’s leading music-based entertainment company with a broad and diverse roster of artists across all genres of music.
Featuring a variety of labels including Capitol Records, Def Jam Recordings, Island Records, Motown Records, Republic Records, and Universal Music Nashville, the company owns and operates a variety of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content.